Absolute Media
Media That Works …
Absolute Media has positioned itself as a broad spectrum media company that has four divisions of functionality:
Absolute Media has a dynamic team of professional, qualified media staff and offices in Sunninghill (Sandton, Gauteng), Rivonia (Sandton, Gauteng), Marshall Street (JHB, Gauteng) and Cape Town. We publish five specialist magazine titles, create websites, hosting and online marketing with our BetterNet™ brand and design and print a vast array of products from business cards to brochures to posters, for a varied range of clients. In addition, Absolute Media has an 'outdoor' division that supplies and installs banners, signage and the like. We are the media professionals.
The founder and CEO of Absolute Media, Lance G. Whatmore, has been at the cutting edge of South African media for over a decade and is a recognised marketing professional and graphic designer, having won numerous awards for packaging design, exhibition stands and concept creation. Deon A. Vurden (our famous Marketing Director!) ‘graduated’ as a supreme marketing champion at Johnnic Publishing and has done tours of duty at Primedia, with FHM, Business Day, Financial Mail and other distinguished publications. He is a consumate campaign professional. Minx Avrabos is a top editor, having been on Lance’s staff in the last and this company, encompassing a career period of well over 11 years. This devil does wear Prada! Minx is our bona fide Editor In Chief. Tracy Banks is what one would call a ‘workaholic’ editor. With way too many achievements under her belt to mention, Tracy brings her inimitable style to Absolute Media. Lurissa Erasmus was born to be an editor, with her forté being fashion and beauty. Lurissa brings style and flair to all the pages we publish. Nomsa Xalaba was ‘stolen’ from South African Airways, where she spent many years working within the financial division.Tebogo Molete began her deputy editorial and research career as a trainee and general dogsbody with Absolute Media at it’s inception and steadily climbed the ladder to deputy editor. Tebogo is a professional deputy editor with more than 5 years under her belt. Graham Cooper is a publishing veteran, having spent 12 years at International book publisher, Macmillan. Graham was head hunted and joined Absolute Media in 2009 as a managing publisher. Leigh-Ann Stevens comes to us from the pedigree team at Bonisani Publishing, where she was tutored by none other than Glynis Dietrechsen and is a consumate advertising agency professional! Astrid Crime has been marketing publications and media for close on two decades and is a frequently head-hunted professional media maestro. Michael Williams has spent a career as a graphic designer with powerful titles like the Sunday Times and Avusa Media, to mention but a few. An ingenius originator, Michael is the ad campaign king! With a passion for photography and an unmatched talent, Blane Venter has photographed the world’s leading figures, from Saudi Royals to International celebrities - an international photographer with a renowned gift. Natasha Whatmore has an eye for the perfect visual. Natasha’s photographic contribution to our titles are gaining somewhat of a cult following from discerning readers. Bobby Lee Neto is a graphic designer extraordinaire, with a creative talent that leaves the design community in envy. Charles Abinaar learnt the craft of fine graphic design at an early age and is a pioneering designer with unparalleled software knowledge and design skill.
16 November 2011 - Meryl Malcomess (SYSPRO Marketing Director) launched the Women In IT column at the Salvation Café (44 on Stanley). At The Businesswoman magazine, the entire editorial team are extremely excited at the prospect of this upcoming regular column! Look for it in your newest issue! The owner of Salvation Café and chef extraordinaire, Claudia Giannoccaro treated guests to a spectacular pre-Christmas turkey! Pictured above: Natasha (Absolute), Meryl (SYSPRO), Claudia (Salvation) and Lance (Absolute).
A Team effort at the Hot Tables, Monarch Hotel, 20 May 2010:
Media is …
Irrespective of whether you're giving someone your business card or perhaps a quote on a letterhead, you are branding your company with media. The more obvious examples of advanced brochures or advertisements are correctly percieved as media for your brand - but don't be fooled - everything you present about your company carries an inherent media value! At Absolute Media, we recognise that no matter what form media takes, it is a vehicle that carries your brand message, even with something as simple as a logo or brand identity.